FOR IMMEDIATE RELEASE
CONTACT:
Tracy Straub
(312) 202-6553
Tracy.Straub@hillandknowlton.com
PEAK ANTIFREEZE TO OFFER RACING FANS THE CHANCE TO WIN DRIVING LESSONS FROM DANICA PATRICK
AT THE LEGENDARY INDIANAPOLIS MOTOR SPEEDWAY
CHICAGO (Sept. 8, 2007) – PEAK Antifreeze, the IndyCar® Series and the Indianapolis Motor Speedway have teamed up with IndyCar Series star Danica Patrick to offer racing enthusiasts a chance to win an unprecedented IndyCar Series Driving Experience.
Fifteen lucky racing fans will enjoy a VIP experience during Pole Qualifying Weekend at the 2008 Indianapolis 500. Each winner will learn first-hand racing tips from Patrick before driving a single-seat Indy car around the famed 2.5-mile oval, marking the first time that the Indy single-seater program will run during the month of May.
“PEAK is pleased to be part of the thrills and excitement that IndyCar Series racing brings to the Indianapolis Motor Speedway,” said Mark Kraus, vice president of marketing at Old World Industries. “This year, we’re hoping to make the PEAK Antifreeze Indy 300 race even more exciting by offering contest winners more access to the IndyCar Series racing experience then ever before.”
Patrick, the 2005 Indianapolis 500 and IndyCar Series Rookie of the Year, serves as the official product ambassador for PEAK Antifreeze products and Mr. Clean Premium Windshield Wash & Wiper Blades. Patrick appears in PEAK and Mr. Clean advertising, promotions and within their retail partners’ in-store merchandising programs throughout the United States.
“We are thrilled to partner with Andretti Green Racing, Danica Patrick and PEAK to offer race fans a once-in-a-lifetime experience at the Indianapolis Motor Speedway,” said Terry Angstadt, president of the Indy Racing League’s commercial division. “In a short period of time, PEAK has become actively engaged in the IndyCar Series and activating around its partnerships with Danica and the entitlement of our season finale at the Chicagoland Speedway.”
To enter, consumers 18 and older are encouraged to pick up a PEAK sweepstakes entry form from their favorite PEAK retailer or online at www.peakantifreeze.com. Entries will be accepted starting Sept. 8, 2007 and ending Feb. 28, 2008. For a full list of rules, visit www.peakantifreeze.com
The IndyCar Series Driving Experience will be promoted via in-store merchandising/POP materials for all of Peak’s retail partners for display within their stores. Additionally, the promotion will be featured on online banners at peakantifreeze.com, godaddy.com, indycar.com and Danica Patrick’s official Web site, danicaracing.com
About Old World Industries
PEAK Antifreeze is manufactured, marketed and distributed by Old World Industries, which is among the largest privately-held companies competing in the automotive aftermarket. The Northbrook, Illinois-based company enjoys a presence in various consumer product markets, energy exploration, and chemical manufacturing in more than 50 countries worldwide. Old World's other brands include a full line of PEAK® Performance Products; Mr. Clean® Windshield Wash, Wiper Blades, and Auto Care Products; SIERRA®, the safer antifreeze; Fleet Charge® Fully Formulated Coolant; Final Charge® Heavy Duty Global Extended Life Antifreeze/Coolant; SmartBLADE™ Premium Wiper Blades; HERCULINER® Truck Bed Liner Kits; SplitFire® Spark Plugs. For more information, please visit www.oldworldind.com.
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FOR IMMEDIATE RELEASE
CONTACT:
Tracy Straub, Hill & Knowlton
(312) 202-6554
Tracy.Straub@hillandknowlton.com
Al Larsen, Andretti Green Racing
(317) 872-2700 ext. 239
alan.larsen@andrettigreenracing.com
PEAK® ANTIFREEZE AND ANDRETI GREEN TO JOIN FORCES AGAIN IN 2008
Northbrook, IL (Sept. 8, 2007) – PEAK Antifreeze announced today the extension of its sponsorship with Andretti Green Racing (AGR), the most successful team in Indy Racing League history, through the 2008 IndyCar Series season.
Marketed and distributed by Old World Industries, one of the largest privately-owned companies competing in the automotive aftermarket, PEAK Antifreeze will continue its role as an associate sponsor of Andretti Green.
PEAK is also the "Official Antifreeze & Coolant" of star IndyCar driver Danica Patrick, who joined AGR in 2007.
“After a successful 2007, we are thrilled to be an associate sponsor of Andretti Green in 2008,” said Mark Kraus, Vice President of Marketing at Old World Industries. “With Danica’s first year as a member of the AGR team in the books, we are excited to be back on board for what promises to be another eventful season.”
“We couldn’t be happier to have PEAK Antifreeze back for the 2008 season," said Kevin Savoree, president of Andretti Green Racing. "PEAK has a standard of excellence in the automotive industry that is second-to-none and we're proud to continue our relationship."
PEAK Antifreeze can be found at major retailers such as AutoZone, NAPA, Pep Boys, O’Reilly, CSK, Meijer, Wal-Mart and Walgreens. Old World products are sold on the shelves of more than 50,000 outlets nationwide, across every retail channel – whether automotive, mass merchandise, home/hardware, food/drug, or convenience.
About Old World Industries
PEAK Antifreeze is manufactured, marketed and distributed by Old World Industries, which is among the largest privately-held companies competing in the automotive aftermarket. The Northbrook, Illinois-based company enjoys a presence in various consumer product markets, energy exploration, and chemical manufacturing in more than 50 countries worldwide. Old World's other brands include a full line of PEAK® Performance Products; Mr. Clean® Windshield Wash, Wiper Blades, and Auto Care Products; SIERRA®, the safer antifreeze; Fleet Charge® Fully Formulated Coolant; Final Charge® Heavy Duty Global Extended Life Antifreeze/Coolant; SmartBLADE™ Premium Wiper Blades; HERCULINER® Truck Bed Liner Kits; SplitFire® Spark Plugs. For more information, please visit www.oldworldind.com.
About Andretti Green Racing
Andretti Green Racing, which is owned by partners Michael Andretti, Kim Green and Kevin Savoree, has established itself once again as the winningest team in IndyCar Series history. With four full-time Honda-powered IndyCar Series entries and one Indy Pro Series car, Andretti Green Racing is not only the most successful team ever, it is also the biggest.
Founded in 2002, Andretti Green has two IndyCar Series championships to its credit (2004 and 2005) and has won the Indianapolis 500 twice, as well, in 2005 and 2007. In addition to its Indy Racing League program, Andretti Green expanded into the American Le Mans Series with Acura in 2007 with and made an immediate impact, capturing an historic class win at the Mobil 1 Twelve Hours of Sebring.
Andretti Green also boasts a promotional side to its business, owning and operating the Honda Grand Prix of St. Petersburg, which saw the conclusion of its third successful outing on April 1, 2007, on the streets of St. Petersburg, Fla.
- AGR -